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Pictogram Motion

A broadcast-identity film of flat colour cards that cut on the beat. Each card sits on a square-grid pattern of discs, half-discs and small motifs in five tones of one hue, its rows sliding sideways; a large stage disc holds one geometric pictogram built from round-capped bars, discs and capsules doing one thing (an object, a vehicle, the weather, a sign, or a faceless disc-headed figure); a huge heavy title slides up out of a mask, with mono HUD text and a tick bar in the corners. Each chapter owns a colour, and the cuts are grid moves: sliding rows, dropping columns, quarter-discs, tile flips. Drawn entirely in code, in English or Chinese, landscape or portrait.

Use this style
Good for
Science explainer
Footage
Tags
Format
16:9 1920×10809:16 1080×192030fps

What to provide

Best for a list told one card per item (categories, steps, products, stops) or a small story told in signs. List the items, give each a one-to-three-word name and ideally the object or action that shows it; numbers can roll up as counters. You can name chapter colours: navy, teal, sky, coral, yellow, ink, green, red, violet, ochre, slate, pink. Only the names and facts you give appear, and fewer words keep the rhythm. No images needed.

What you can change

hues
全片的色相组(每个色相五个色阶,一章一种色相):navy 藏青、teal 青绿、sky 天蓝、coral 珊瑚、yellow 黄、ink 墨(深色中性)、green 绿、red 红、violet 紫、ochre 赭、slate 灰、pink 粉;默认 navy、teal、coral、yellow、sky,按题材挑 3–6 个

Limitations

  • 支持 16:9 横版与 9:16 竖版、30 fps;横版字在左、舞台在右,竖版字在上、舞台在下
  • 全部用代码画(方格图案、几何象形符号、无脸的圆头人形),不使用照片或视频素材,不画写实人物、品牌标志或真实赛事的象形图
  • 每张卡一个符号做一个动作、一行大标题加一行短副题;标题宜一到三个词,字多了卡就放不下,节奏快的片子更要少字
  • 数字只做标签和滚动计数,不画图表;事实只取已确认内容
  • 转场只用按方格对齐的整行横移、整列落下、推、对半、四分之一圆、翻格和圆形展开,不用叠化与 3D 镜头
  • 不自带配乐与音效

More examples

The Water Cycle

The Water Cycle

A long lateral take with one-screen whips on the beat: the cycle diagram turns on ink, then four stations, one colour each. On coral the sun lifts vapour off the sea (EVAPORATION); on sky droplets gather into a cloud (CONDENSATION); on navy rain falls (PRECIPITATION); on teal the water level rises below a mountain and an arrow loops back to the sky (COLLECTION).

Pictogram Motion · 16:9 · 10.0s