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Isotype Count

Picture statistics you can count: on a warm paper ground one flat pictogram stands for one fixed amount, quantities are rows of identical icons stamped in one by one with a running counter, a fraction is a cut icon, and the one that matters turns red and steps forward. Made for population, quantities, shares and comparisons.

Use this style
Good for
Science explainer
Footage
Tags
Format
16:9 1920×10809:16 1080×192030fps

What to provide

Give the numbers you want to compare and their sources, say what one icon is worth (one figure = 1 million people, for example) and which one should stand out. People, coins, houses, cars, trees, drops and other everyday things work as icons.

What you can change

icons
图标:人、金锭、硬币、房子、楼、汽车、树、水滴、箱子、书、手机、电脑、工厂、船、飞机、麦穗、闪电、杯子、瓶子、购物袋、心、鱼、方块、圆,段里也可以用代码另画平涂图标;一个图标代表多少由用户的数字决定
colors
图标配色:金、灰、蓝、绿、棕、墨或任意 #rrggbb,同一种东西全片同一种颜色;红色只给全片最重要的那一个

Limitations

  • 支持 16:9 横版(1920×1080)与 9:16 竖版(1080×1920)、30 fps;竖版里标签与计数放在每行上方,方阵放在比例下方
  • 只适合有数量的内容:每行 2–120 个图标、方阵最多 400 个,数字太大要换更大的单位
  • 图标大小不变、数量靠个数表示,不画柱状图、饼图或按比例放大的图标
  • 画面只有平涂图标、文字和数字:不用照片、视频或写实插画
  • 所有数字只取已确认内容,不编造;不自带配乐与音效
  • 不使用真实品牌的标志

More examples

One in ten people is left-handed

One in ten people is left-handed

Ten grey figures stamped in a row, one turns red and steps forward; then a square of a hundred people with ten of them marked.

Isotype Count · 16:9 · 10.0s